A NEW WAY TO REACH CUSTOMERS
Your customers are already asking ChatGPT what to choose.
People now describe what they need, compare their options and make decisions in one conversation. Your business can appear during that journey.
Customers searched across multiple websites.
They opened different pages to compare prices, reviews and options before making a decision.
Pricing
Customer reviews
Course comparison
More searching. More confusion.
Customers can explain exactly what they need.
ChatGPT helps them research and compare options in one conversation, and a relevant business can appear at that moment.
"I'm a working professional. Which weekend product management course should I choose under ₹60,000?"
Weekend Product Management Cohort
Built for working professionals.
Explore the Program →One detailed question. One relevant opportunity.
ChatGPT Ads help your business appear while customers are actively researching, comparing and deciding.
HOW CHATGPT ADS ARE DIFFERENT
ChatGPT Ads don't replace Meta or Google. They reach customers differently.
Meta creates awareness. Google captures searches. ChatGPT helps your brand appear while customers explore, compare and decide.
What is the customer doing?
Meta Ads
Browsing content
Google Ads
Searching for something
ChatGPT Ads
Exploring and comparing options
What is the customer thinking?
Meta Ads
"That looks interesting."
Google Ads
"I know what I need."
ChatGPT Ads
"Which option is right for me?"
How does targeting work?
Meta Ads
Audience and behaviour signals
Google Ads
Keywords and search intent
ChatGPT Ads
Conversation context and relevance
What is it best for?
Meta Ads
Creating awareness
Google Ads
Capturing existing demand
ChatGPT Ads
Supporting research and decisions
Where does it fit?
Meta Ads
Beginning of the buying journey
Google Ads
Active search stage
ChatGPT Ads
Comparison and decision stage
The strongest strategy can use each platform for the moment it handles best.
Meta builds awareness → Google captures searches → ChatGPT supports comparison and decisions
CONTEXT, NOT JUST KEYWORDS
Show up in conversations where your offer is genuinely relevant.
ChatGPT Ads use signals such as the current conversation, the customer's intent, your landing page, ad message and advertiser-provided context hints. These context hints are not traditional exact-match keywords. They help explain when your offer may be useful.
CUSTOMER SITUATION
"A working professional wants to move into data analytics without leaving their current job."
CONTEXT THEME
"Part-time data analytics program for working professionals seeking a structured career transition."
RELEVANT OFFER
"Weekend-led analytics cohort with practical projects and career support."
The goal is not to interrupt every conversation. It is to earn visibility in the right ones.
EVERYTHING HANDLED FOR YOU
We do more than set up your ChatGPT Ads.
From understanding your customers to building the campaign, landing page and tracking, we handle the complete process for you.
01 / UNDERSTAND
First, we understand your business.
We learn what you sell, who your ideal customers are, why they should choose you and how you currently generate sales.
- Your offer and pricing
- Your ideal customer
- Your strongest selling points
- Your current sales process
Business Brief
Outcome: A clear and stronger offer
02 / PLAN
We identify what your customers are asking.
We research the questions, needs and comparisons that may lead someone towards your product or service.
These questions help us decide where your ads may be relevant.
Outcome: More relevant campaign targeting
03 / BUILD
We build the complete campaign and funnel.
You don't need to coordinate different freelancers or create anything yourself. We prepare everything required for launch.
- Campaign and ad-group setup
- Context hints and ad copy
- Ad images and creative variations
- Conversion-focused landing page
- Tracking and conversion events
Launch board
Outcome: Everything ready for launch
04 / GROW
We launch, monitor and improve it.
After launch, we check what is working, improve weak areas and explain the results to you in simple language.
Which ads are getting clicks?
Which visitors are becoming leads?
What should we improve next?
This week
Outcome: Continuous learning and improvement
You focus on running your business. We handle the ChatGPT Ads campaign from strategy to optimisation.
See Everything Included →THE COMPLETE EARLY-ADOPTER SPRINT
Everything required to run your first serious ChatGPT Ads experiment.
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Final campaign eligibility remains subject to the advertising platform's policies and review process.
ChatGPT Ads work best when customers need to think before they buy.
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This sprint is designed for businesses that:
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This may not be suitable if:
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The first campaign is designed to create learning, not imaginary guarantees.
We monitor available campaign metrics such as impressions, clicks, spend, click-through rate, average cost per click and conversions. Where suitable, we also connect website analytics and conversion events.
Because ChatGPT Ads are new, we cannot responsibly promise a fixed number of leads, sales or a specific return on advertising spend. Our commitment is to build the experiment correctly, measure it honestly and improve it using real data.
Questions before you test
START BEFORE THE PLAYBOOK BECOMES OBVIOUS
Your customers are already asking ChatGPT what to choose.
Let's find out whether your brand deserves to be part of that conversation. We'll assess your offer, category and funnel before recommending a campaign.
No pressure. No guaranteed-return claims. Just an honest assessment of whether ChatGPT Ads make sense for your business.